Welch's

About the Brand

At the heart of Welch’s are about 1,000 family farmers who make everything possible. Each and every farmer is a grape growing expert, who takes great pride in the vineyards they’ve cultivated for generations. It’s our farmer’s dedication to growing the best Concord and Niagara grapes that’s allowed us to provide families with the delicious juices, jams and jellies they’ve loved for years.

Our story began over 140 years ago, when Thomas Bramwell Welch decided to serve grape juice instead of wine at his church. Welch was the first to pasteurize bottled fruit juice using Concord grapes, paving the way for a future industry. After its debut at the Chicago World’s Fair in 1893, Welch’s Grape Juice went on to become the national family favorite it is today.

Welch's Philosophy

Welch's believes in the magic of family moments — and we've been helping families enjoy them for generations. This is why we make delicious juices, jellies and jams, meant for sharing. 

Every time you share a glass of juice or enjoy a sandwich, you share a special moment — whether it's at home or on the go. We aren’t the only ones who believe time together is time well spent. Our Kitchen Table Report confirmed that families still make time to connect over meals. Even though schedules are tightening and distractions are increasing, American families know the importance of getting together over a snack or meal, wherever that may be.

“In my experience, families who eat together are happier, healthier and stronger.”

— Sarah-Jane Bedwell, member of Welch's Health & Nutrition Advisory Panel